The ALS Association,
“Project Revoice” Voice Cloning Program

Year: 2018-2019
Agency: BWM Dentsu Sydney / Haystac
Production Company: FINCH
Director: Brett Ludeman
Post Production: Brendon Killen
Technology Partner: Lyrebird / Nakatomi
Audio Post Production: Rumble Studios
Audio Post Producer: Sharika Toth (Rumble Studios)
Awards: Cannes Lions 2018, Clio 2018, One Show 2019, Spikes Asia 2019, D&AD 2019, AdFest 2019, AWARD Awards 2019, New York Festivals Advertising 2019…

About: A voice cloning program that gives people with ALS the full use of their own authentic voices, even after they can no longer physically speak. With a custom machine learning algorithm that analyses and completely recreates a person’s voice, this technology gives ALS patients the ability to communicate freely and naturally in their own voice. To create exposure for the program, we managed to recreate the voice of Pat Quinn, who co-founded the ALS Ice Bucket Challenge while fighting the disease himself. By launching with a famous ALS advocate known for – arguably – the biggest story in ALS Association history, we rallied support and engagement both within the community and beyond, inspiring patients across the world to join the program to receive their own Revoice.